Have you ever bought something via an online store, or made a purchase decision after seeing an online ad or review? Businesses are connecting you through the net to get your attention to their products - which would turn into a purchase after some time. This is what we called digital marketing, which is gaining importance together with the rising use of the Internet and online social platforms.
This time we picked a few courses from the top business schools to get you familiar with this emerging field. From studying the digital tools to trying new ways of business interaction, you would know how to do marketing in this digital era.
Marketing in a Digital World
This course by the University of Illinois at Urbana-Champaign is one of the most popular courses on Coursera with over 150,000 learners. You will have a touch of the digital marketing tools as well as the ways to draw sales, distribute products and price them right.
Fundamentals of Digital Marketing, Social Media, and E-Commerce
This course by The Wharton School of the University of Pennsylvania will give you an understanding of how the digital economy works, like how people interact online and how are they influenced by online advertisements and social platforms.
What is Social?
This course taught by the Northwestern University focuses on social marketing. You will study social media, identify social trends and learn how to employ your social assets. It may give you some idea of growing your business through social channels.